Tuesday, June 10, 2014

Small World

The View From Very Close Up

{Extreme Close Up}

I was inspired by my recent project for Speedplay Pedals to explore the world of close-up photography. 
My goal was to create evocative images of everyday objects. The detail is absolutely amazing; there is a surprising beauty in these images. I have found that sometimes the best way to tell a story is to get really close.

To see the whole series published, please go to: 

Speedplay Pedals Advertising Campaign

These images are from the 2014 ad campaign for Speedplay Pedals, plus two test shots of the new Speedplay Brass Knuckles pedals. Great products, among the most highly regarded equipment for serious cyclists, especially professionals. The list of palmares for Speedplay is long!

This campaign was a great challenge; to combine evocative location images with beautiful product photography.
I photographed the roads mainly in Southern California, finding the best stretches of asphalt to appeal to riders and tell the client's story.

As a cyclist myself, this is a dream project!