Tuesday, June 10, 2014

Speedplay Pedals Advertising Campaign





These images are from the 2014 ad campaign for Speedplay Pedals, plus two test shots of the new Speedplay Brass Knuckles pedals. Great products, among the most highly regarded equipment for serious cyclists, especially professionals. The list of palmares for Speedplay is long!

This campaign was a great challenge; to combine evocative location images with beautiful product photography.
I photographed the roads mainly in Southern California, finding the best stretches of asphalt to appeal to riders and tell the client's story.

As a cyclist myself, this is a dream project!



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